Advertise

Underwriting on KVWO & Advertising on WelchOK.com are easy and affordable!

If you have a good or service that needs visibility in the Welch and surrounding area, we’re happy to provide you some cost-effective ways to reach your friends and neighbors while making KVWO 94.7 FM & WelchOK.com possible.

On-Air Announcements

On-air announcements on KVWO are called underwriting since KVWO 94.7 FM is a non-commercial radio station (as opposed to commercial radio, which runs regular, and often obnoxious, regular advertising). With KVWO, you’re making a generous contribution to offset the costs of operating KVWO 94.7 FM as a 24/7 source of local news, info, entertainment, and the arts. As a way of showing our appreciation for your support, we provide on-air acknowledgement of your generosity.

Underwriting announcements on KVWO may:

  • Name and describe your business or organization
  • Identify facilities and up to three services, products, or product lines per announcement
  • Identify your hours of operation
  • Describe your organization’s mission/vision
  • Inform the listening public of events you sponsor
  • Include your organization’s slogan, provided it is not blatantly promotional
  • Include your organization’s physical/mailing address, telephone number, email address, website address, and social media addresses
  • Indicate the number of years your organization has existed, and
  • Include the name of a non-profit organization you support, so long as it is clear your organization is providing the funding for the announcement.

Underwriting announcements are 30-60 seconds in length. They’re a classy way of both supporting your local radio station and stretching your marketing dollars. Your underwriting support represents a partnership between your organization and KVWO and demonstrates your commitment to community service and quality programming. All underwriting announcements will be read live or prerecorded by a station voice.

Here’s an example of a typical on-air underwriting announcement using the fictional “Spacely Sprockets” as the donor:

This portion of our broadcast day is brought to you by Spacely Sprockets. Spacely Sprockets has manufactured sprockets, widgets, and thingamabobs from its shop located at 123 Main Street in Welch for 25 years. Spacely Sprockets’ phone number is 918-555-1212; they are online at www.spacelysprockets.cc; and their Facebook page is facebook.com/SSprockets. Spacely Sprockets is dedicated to making community radio available to everyone in the Welch area. KVWO thanks Spacely Sprockets for its generous support.

The non-profit caveat: The FCC does allow non-commercial stations to sell regular advertising to other non-profit organizations. While this will affect the wording we’re able to broadcast, the rates will be the same as for underwriting.

So, the big question? How much does it cost to underwrite KVWO’s programming? It’s so affordable it’s almost silly! Here’s a PDF of our introductory rate card. Take a look, and see how far your marketing dollars can go while supporting community radio. Then email and let’s get you on the air.

Website Ads

There are several advertising options available on WelchOK.com, KVWO’s sister website. On-air underwriters get a 50% discount on website ad rates (for web ads in the same term contract as their on-air underwriting).

728×90 Banner Ads

Top-of-the-Page Masthead Banner: Appears on every page of the site, as well as on mobile. 728×90 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Exclusive contracts will supersede rotating contracts, which will be extended or refunded, at advertiser’s choice. Sample size:

Month14 Days7 Days1 Day
Exclusive$60$40$30$15
Rotating$40$30$20$10

Top-of-Post Banner: Appears at the top of posts (news articles) when viewed, often when a link is clicked from Facebook. 728×90 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Exclusive contracts will supersede rotating contracts, which will be extended or refunded, at advertiser’s choice.

Month14 Days7 Days1 Day
Exclusive$30$20$15$8
Rotating$20$15$10$5

Bottom-of-Post Banner: Appears at the bottom of posts (news articles) when viewed, often when a link is clicked from Facebook. 728×90 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Exclusive contracts will supersede rotating contracts, which will be extended or refunded, at advertiser’s choice.

Month14 Days7 Days1 Day
Exclusive$20$15$10$5
Rotating$15$10$8$3

336×280 Sidebar Ads

336×280 Sidebar Ad: Appears below legacy ads in the right sidebar of every page of the site. 336×280 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Exclusive contract ads will appear above rotating ads; top spots allocated based on seniority.

Month14 Days7 Days1 Day
Exclusive$40$20$15$10
Rotating$25$15$10$8

336×140 Sidebar Ads

336×140 Sidebar Ad: Appears below 336 x 280 ads in the right sidebar of every page of the site. 336×140 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Exclusive contract ads will appear above rotating ads of the same size; top spots allocated based on seniority.

Month14 Days7 Days1 Day
Exclusive$30$15$12$8
Rotating$20$10$8$5

125×125 Button Ad

125×125 Button Ad: Appears below all other ads in sidebar of every page of the site, no rotation. 125×125 on desktop; scaled for mobile. Provide your art (subject to our approval) or we will design for one-time $25 fee. Available only by monthly contract. $20/mo.


Ad rates are subject to change. You can, however, lock in these rates for the duration you are willing to prepay. Ad location is assigned on a first-come, first-served basis (i.e., the first advertiser in each category gets the top spot).

You can provide your own art if you so desire. The ads must be the correct size for which ad space you purchase and can be .png, .jpg, or .gif. We reserve the right to reject any and all ads we find offensive, ugly, in bad taste, or which we believe is not in keeping with the ideals of our organization.

If you need your ad designed, we can provide that service for a one-time fee of $25 per ad.

Underwriting on KVWO and advertising on WelchOK.com are a great way to reach your friends and neighbors in the Welch and surrounding areas!

And if you love KVWO & WelchOK.com but don’t want or need to advertise, please use the services and products of our advertisers and sponsors, and don’t forget to tell them you appreciate their support of KVWO &WelchOK.com. They keep it 100% free for you!

Shoot an email to us at if you’d like to talk about underwriting on KVWO 94.7 FM or advertising on WelchOK.com. Unless, of course, you’ve already got all the business you need.